It's an extension of who they are and how they think and how they work. It's not just a place where they keep things. What our users tell us is that they feel a sense of calm when they use Evernote. O'Neill: I'm not here to suggest that we're going to completely solve this. We instill a sense of peace of mind in this chaotic world.īut does Evernote just make a small dent in the problem? Even with the nicest of tools, we're still overwhelmed with information - emails, instant messages, Slack channels, Google Docs sharing, social networks and other conduits for information. We address that fundamental, universal human need by allowing people to capture their ideas, anywhere, on any format and anytime, and keep them forever - and then retrieve those ideas in the moments that truly matter.
Why should I be using Evernote?Ĭhris O'Neill: The mission goes back to our visionary founder Stepan Pachikov, who saw ahead of many others that human evolution is just simply not keeping up with technology - the onslaught of information that's overwhelming our lives both personally and professionally. The following is an edited transcript of their conversation. O'Neill sat down with CNET's Stephen Shankland to discuss Evernote's plans. "When it comes to pure functionality, such as sharing and collaborating on documents from anywhere on any computer, Google Docs is the best," Tarver said. But most of us work with others, and there Evernote isn't in the lead.
Premium users appreciate Evernote because it's designed better and organizes lots of documents better than the competition, said Evan Tarver, an investments analyst at tech advisory firm. But Evernote is happy being independent, with 60,000 to 80,000 new users signing up daily and a business that's generating cash if not necessarily profit. That means Evernote doesn't dovetail with your email address book or calendar. What Evernote is not, however, is an element of the services that tech giants like Google, Apple and Microsoft offer. Your notes are synchronized across PCs, phones and tablets, and if you're not inclined to organize them by hashtags and folders, you can retrieve notes with a gradually more sophisticated search feature, too. It lets you take notes but accommodates photos, voice recordings, website links, PDFs, checkboxes and other information, too. Now it houses awards and comfy chairs.Įvernote is designed to make it easier to withstand the flood of digital information. The room once showcased Evernote-branded products like Moleskine notebooks and Fujitsu scanners from the now-defunct Evernote Marketplace program. O'Neill, 44, dressed in a plaid shirt and sporting an Apple Watch, met me at Evernote's Redwood City, California, headquarters in a room painted the same bright green as the company's elephant-head logo.
#Why evernote premium free
And although most people using Evernote stick with the free version, premium subscribers are at an all-time high, he said in an interview. "We've more than doubled the number of subscribers over the past two years," said O'Neill, who took over as CEO in July 2015 after 10 years at Google. The company just announced that it's reached 220 million users, up from 200 million at the beginning of the year. You'd think that might have scared people away, but apparently not.
The company even went so far as to offer socks and backpacks.When you need to jot down an idea, check something off your to-do list or scan a business-trip receipt, free tools are plentiful - think Microsoft OneNote, Google Keep, Apple Notes, Dropbox Paper and more.īut Chris O'Neill, chief executive of Evernote, the company that pioneered the technology, thinks it's worth paying for - so much so that Evernote raised its prices as much as 40 percent last year. At EC3 this week, Evernote expanded its partnership with Moleskine journals and announced a relationship with 3M to provide Evernote-enabled Post-It notes. The competition between the two products is the sort of noble rivalry that makes both better and results in better products and choices for businesses and consumers.Įvernote has built an entire ecosystem, and it is almost a culture unto itself. When I compared them head-to-head earlier this year, it was a very close race, but Evernote edged out OneNote to take the crown.Ī few months later, Evernote raised the bar again with new features, and Microsoft has responded with updates to OneNote. They continue to challenge and leapfrog each other, and I find myself switching back and forth on occasion. We’re talking about a single product versus a complete suite of products and services that also happens to include a similar single product.īoth Evernote and OneNote are exceptionally capable note-taking apps. It’s not a purely apples to apples comparison.
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